Jelen had in 21. century the highest number of giveaways from all 3 major beer brands in Serbia. Most well known are those connected to FIFA World Cup (soccer) in 2006, 2010, 2014. and 2018. Click on the name of the giveaway or image of the cap to watch their offical YouTube clip or read news coverage if video is not available.
Navijači znaju zašto 2006-2007 |
Sad ili nikad 2008 |
Jelenizacija 2009 |
Južna Afrika uživo 2010 |
Sigurno dobijaš 2014 |
Milion jelena ispod čepa 2017 |
Samo snažno za nagradu 2018 |

Pogledaj ispod čepa 2010 |
Pogledaj ispod čepa 2017 |

Zaječarsko časti 2020 |
Zaječarsko časti 2021 |

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Mihailo Alić, researcher and collector, Belgrade, May 2021.
http://www.ultrahome.in.rs/crowncaps
http://crowncaps.info/collections/4946